They encourage consumption of coffee

How would you do to make more Peruvians consume coffee?

That was the question that launched the national contest "Despierta, Peru, enjoy your coffee", to capture the best ideas to increase domestic consumption in the country.

Last week was the award and first place took graphic designer Aldo Varessi, who proposed to create a national stream to disseminate the benefits of coffee.

The idea of Varessi includes more than 20 actions that have been raised according to various segments.

For example, was designed coffee (for University) mobile contest Peru chef cafe bar, school (for children) coffee and gold coffee, to reward companies which develop technological innovations in products and services related to coffee.

Second place was won by Juan Francisco Ferro, a project that aims to train a Peruvian institution which centralize information and formulate strategies for the promotion of the consumption of coffee.

Source: Trade

Tags: Cafe

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Posted in: coffee,consumption,encourage